I have a distinct memory of a particular advertising campaign some years ago, but it’s so ridiculous that I’m not entirely sure whether my mind (for some bizarre reason) has fabricated this.

Round about the time when HIV was first receiving a lot of media attention, one particular phrase became a kind of slogan. It was:

AIDS, don’t die of ignorance

For some reason I seem to remember laughing uncontrollably (and in disbelief) at another advertising campaign run about that time, for dyslexia – or rather, for dyslexics (which is quite ironic when you think about it, to try and reach them with textual adverts… some people should just be sacked on the spot).

Anyway, the advert I remember said:

ADDIS, don’t die of dyslexia.

Did I imagine this?

PS I’m serious!